Soft Skills International is a capacity-building and training consultancy with over 40 years of senior consulting experience across international development, public sector reform, and corporate environments.
PicklesBucket delivered a full brand-aligned web presence built to position the consultancy as a credible institutional platform for a global professional audience.
The core complexity of this project was scale and structure. Translating 40 years of expertise into a navigable digital architecture required both strategic content decisions and significant technical build. The training catalogue alone demanded 180 individually structured and SEO-optimised modules, imported via CSV, presented through a custom card system with inline expansion, dedicated single-module pages, AJAX-powered search, and category filtering, built entirely from scratch. Alongside the catalogue, the content architecture required deliberate strategic input: the Learning Fields categorisation system, the dedicated Recognition page, and the FAQ structure on the Work With Us page were all decisions that shaped how the site earns authority with an institutional audience.
Every page was built around a single principle: institutional clarity. The homepage establishes the consultancy’s positioning within seconds. The About page structures four decades of experience as a coherent trajectory rather than a chronological list. The International Experience section frames geographic reach and sector depth as evidence of scale, not variety. The training catalogue gives both first-time visitors and returning users a clean, filterable, searchable experience across 180 modules. The entire site is fully responsive, with the catalogue’s search, filter, and expansion functionality preserved on mobile.
On launch, the site achieved GTmetrix Grade A with 100% performance on desktop, Google PageSpeed 100 on desktop and 90+ on mobile, and an SEO & accessibility score of 100 across all devices.
I would like to express my full satisfaction and appreciation regarding the outstanding work carried out by Mr. Osman Assem for the design and development of my website, Soft Skills International.
— Arthur Delabie — Founder Soft Skills International
From the very beginning of the project, Osman demonstrated not only excellent technical and creative skills, but also a remarkable capacity to listen carefully to my needs and expectations. Throughout the entire process, he remained highly attentive, responsive, patient, and professional..
What particularly impressed me was the fact that Osman did not limit himself to merely executing instructions. On the contrary, he consistently proposed highly relevant modifications, improvements, and strategic suggestions which considerably enhanced both the quality and the professionalism of the website. His contribution went far beyond simple web design services and reflected genuine expertise and commitment..
In addition, Osman took the initiative to create and provide me with seven detailed tutorial videos explaining clearly how I could independently manage, update, and maintain the website myself in the future. This level of support and knowledge transfer was extremely valuable and greatly appreciated..
I should also mention that the level of fees charged for the entire project was exceptionally competitive considering the quality of the work delivered, the responsiveness provided, and the overall value received..
In conclusion, I can recommend Osman Assem without the slightest hesitation to any individual or organisation seeking a highly competent, reliable, creative, and client-oriented web designer and developer.