Designing Brands That Earn Belief

We help visionary founders build brands that inspire trust, attract investors, and stand out with confidence

PicklesBucket is a boutique branding agency and startup hub based at the heart of London, working with founders worldwide to turn ideas into credible brands.

From concept to launch, we combine strategy, design, and storytelling to create identities that feel real, confident, and ready for the world.

Every brand we build is more than visual, it’s an experience that earns belief.

/ Mission

To empower early-stage founders with the clarity, confidence, and credibility they need to launch brands that earn belief, and build the future they envision.

/ Vision

To become the creative partner trusted by startups worldwide, known for crafting brands that bridge vision and trust, and for making premium design accessible to ambitious founders everywhere.

A Brand Isn’t Decoration, It’s the Bridge Between Vision and Trust.

We believe branding is about connection, not decoration.

A great brand lifts a startup from idea to credibility. It shapes how investors listen, how customers believe, and how founders feel about what they’re building.

Our role is to guide that transformation, crafting the identity, tone, and presence that make belief possible.

/ From Creative Studio to Startup Partner

Founded by Osman Assem, an engineer turned creative director. PicklesBucket brings a unique dual-perspective to branding: the structural precision of an engineer combined with the creative soul of a designer.

With over 12 years managing global supply chains for multinational organizations and 16 years in design, Osman realized that startups don't fail because they lack 'creativity', they fail because they lack 'clarity'.

PicklesBucket was created to solve that, by giving startups the brand clarity and polish of an established company from day one.

Built for Founders. Driven by Clarity.

Strategy First

We listen before we design. Understanding your goals, audience, and positioning.

Purposeful Design

Every detail - from color to type - exists to build trust and distinction.

Selective by Design

We collaborate with founders who value craft, focus, and creative partnership.

A Message From The Founder

PicklesBucket was built from the belief that early-stage brands deserve the same level of craft as global companies.

My goal has always been simple — to help founders look credible, sound confident, and build brands that investors and customers believe in.

— Osman Assem, Founder & Creative Director

We are proud to be featured on DesignRush for our outstanding work. Top Branding Agencies in the United Kingdom 2025.