SocialDrives, a non-profit organization led by senior consultants, was established to ensure that the voices of vulnerable and minority groups are heard and valued in business, program, and policy decisions.
The goal was to create a brand identity that communicates professionalism and compassion — giving the organization a credible presence when engaging with corporate partners and community stakeholders.
We developed a modern and purpose-driven visual identity, combining approachable typography with a soft yet confident color palette.
The logo concept symbolizes connection and collaboration, visually representing diverse voices coming together with shared purpose.
The identity was extended across digital materials, presentations, and social media to maintain consistency and amplify the organization’s mission.
The new brand positioned SocialDrives as a credible, organized, and empathetic voice in the inclusion and diversity space.
It enhanced recognition among stakeholders, improved the impact of outreach campaigns, and helped communicate the organization’s core belief — that every voice deserves to be seen, heard, and considered.
