Al Naseya Café aimed to create a memorable coffee brand that balances local heritage with a contemporary café culture aesthetic.
The goal was to design an identity that feels inviting, modern, and premium — one that stands out among emerging lifestyle cafés while resonating with young, design-conscious customers.
We began with a naming and visual discovery phase, exploring how Arabic heritage and modern design could coexist naturally.
The resulting brand identity features a minimal logotype, warm earthy palette, and refined geometric elements that echo the atmosphere of a calm, elegant café space.
We extended the system into packaging, signage, and digital visuals, ensuring the brand experience feels consistent across every touchpoint.
The final brand positions Al Naseya Café as a modern lifestyle destination — not just a coffee shop, but a space that expresses comfort, taste, and identity.
The cohesive visual system elevated brand perception, improved recognition, and established Al Naseya as a café with both local authenticity and premium appeal.
